As mentioned by marketing teacher, Neil Patel, 72% of marketing experts believe branded material is a lot more reliable than promoting in a magazine; 69% state it’s better to direct-mail advertising and Public Relations.” With that being claimed, one particular important aspect of digital marketing and branding is to look into all the opportunities, or real estate, readily available for you to improve and scale your brand.
As an example, when producing visuals and digital initiatives, the computer or laptop display, e-mail headline, social media network or mobile phone presents pre-formatted image measurements and also dimensions to work with. They offer you a pre-sized area to fill out with your branding, content, and images just about any way you please.
When you are organizing a function, it’s necessary to make certain you are really taking advantage of each and every opportunity possible in order to amplify your brand and make the most of return on investment (ROI). You could have a pre-designated area offered, however that should not be all you think about in terms of real estate.
And now more than ever, it is important to identify and maximize each one of your branding possibilities for event marketing. You may well think about including your logo to name tags, having a branded streamer here or there, or imprinting your logo on napkins or drinkware– however what takes place with your branding right after the big event? Is it feasible to broaden your branding into real estate past your event? The response is a resounding “yes!”.
With today’s society, we are predisposed to share and post snapshots whenever we’re having fun, that’s the general reason social networks were developed. #FoMO or the Fear of Missing Out is indeed a real and motivating force. In other words: people recollect experiences when they are having shared, collective fun while having a good time a party or event.
Anyone might be pondering, “Well, people will certainly take photos at our event and share it on their social media networks or with colleagues.” And that’s probably a safe assumption.
But, could you amplify your marketing and branding well beyond an event, merely by having a photo booth? Why not capitalize on the real estate of their photos? Besides, depending on your visitors’ selfies perhaps isn’t really within your brand’s best benefit. Listed here are a few reasons why:
We have likely all sized up someone’s selfie that did not appear so great.
Many individuals retake pictures for what seems like hours just before they eventually get one semi-decent picture. Even celebrities like Nick Viall acknowledge their selfie game isn’t as compelling as it seems. If you count on your visitors’ selfies, you’re not ensuring a high-quality, unforgettable, and exciting photo experience.
You are actually taking the risk of losing branding options on social media.
Social networks enable you several possibilities to add branding (and also get value from) a post.
They would consist of:
- the place of your occasion or company under the poster’s social media handle
- your activity’s or business’ hashtag on the side of or under the picture
- your business’s social media handle somewhere in the post text
And so, with a little possibility of your visitors taking good selfies, adding the location, keeping in mind your social media handle, and throwing in an applicable hashtag, it’s not worth banking on attendees to truly do a great deal for you in the marketing and branding division. After all, you would like them to be enjoying your event and having memorable fun– not spending more time on their phones.
Just how you could optimize marketing and branding real estate with a photo booth at your event
A photo booth provides fun for your guests. It offers your guests something to do between all of the some other activities at your event. It likewise helps start a conversation and ease everybody up.
It is customizable. You have the chance to make sure your branding and messaging is delivered specifically how you prefer it to be, while at the same time featuring uniformity throughout each and every photo.
Your guests are given a party gift. Exactly who does not love party favors? Permit your guests to take home their momentous moment.
In the interest of you upcoming event, make sure that you are optimizing all the branding real estate at your disposal. Presenting your visitors with a fun activity, and also a take-home party gift, is a win-win for both your branding and your visitors.
If you are ready to deliver unforgettable fun and increase your marketing and branding real estate at your coming event, contact us, we ‘d love to help!